If you are watching for a nice collection of SEO boost tools the following list will help to diagnose technical issues and optimize your website. Below are 10 SEO tools (many of them free) to do just that.
Tools to Optimize Your Website
Below are the top 10 most important Search Engine Optimization (SEO) tools that provides powerful analytics data, better reporting, and tracking & measuring tools that gather, reveal, and let you to work with the right and the most accurate data.
1. Your Eyes
It sounds really obvious, but it works. To start by looking around a website by using your eyes to get a high level investigation of a website.
Overview the source code and look for things like robots.txt & Sitemaps. Undergo to the funnels and flows to review how the website works. You should also see for things like wrong canonical & Hreflang tags or if the website’s images don’t optimize with proper keyword focused alt & title parameters.
Starting with using your eyes will really reflect you insight on where to start in your SEO process.
2. Screaming Frog
Screaming Frog is a perfect SEO tool that you can easily download and install on your PC from its official website. This tool spiders things like links, CSS, and images from an SEO viewpoint. It will also show you issues like 302s, which you can quickly share with your developers to fix. Another great feature of this tool is that you can export things like page title, Meta descriptions, and URLs to an Excel document, so you can get a clearer view to base recommendations from. While this tool is free, the paid version will let you crawl more than 500 pages as well as other features you may need.
3. Majestic SEO
Majestic is one of the largest indexing databases for links. The most powerful aspect of Majestic tools are its metrics for trust flow and citation. Given the rise of semantic indexing by Google, tropical flow has become crucial for understanding a website’s semantic context and analyzing its topical data.
Majestic SEO is great because you can see link profiles, which is so important considering the Google Penguin updates that have major effect on site’s backlinks. While Majestic SEO’s tool set does have some free features, you’re better off investing in the paid version as you will get so much more out of the tool.
Link auditing is crucial for ensuring that the target website is connected (and associated) with the right websites on the internet. This is where backlinks research comes into play.
The Ahrefs tool allows you to easily rank top sites and map out the number of links each domain according to their rank range. Additionally, Ahrefs allows you to check density of lost and broken links, and anchor texts allowing you to easily export data for performing your Penguin audit, among others.
5. Raven Tools
Raven tools are a powerful set of online marketing and reporting tools that allow marketers to easily track, measure, test, and analyze different user data sets to find which one is working for you. The tool can generate multiple reports by mining and analyzing your collected user data (integrating Google Analytics and Google Search Console, among others). This data can be leveraged to create various content building campaigns within minutes.
Additionally, Raven Tools’ SEO website auditor performs in-depth, on-page scrutiny for the target website’s code. As a result, you can gain specific details about which pages require more attention — it will also show technical reasons ranging from broken links, no-follow, duplicate errors, and missing codes for Google Analytics. Additionally, you can easily set specific crawling times, and with the help of Auditor summary, you can easily gain an overview of the SEO health of the website.
SEMrush is a good tool to use if you’re doing keyword and competitive research. It gives you insightful information on keywords that are driving traffic to your site and also lets you find out information about your competitor’s paid search keywords, rankings, and traffic data.
7. Google Analytics
Google Analytics is a free tool that is highly recommended as you can see how various items that you should be aware of if you’re in online marketing. Using this tool will make you able to understand how your site is doing from a day-to-day, month-to-month and year-to-year perspective.
Other great things you’re able to see are items like traffic spikes. For example, if you’re running a campaign you can annotate the launch and see how it affected your site during and after. You can also see where people are coming from to get to your site (referral traffic).
8. Google Webmaster Tools
This Tool strongly recommended getting this tool as not only is it FREE, but also lets you see how Google sees your site and can make you aware of site issues like 404 pages and if your site has been infected with malware.
9. Bing Webmaster Tools
Bing Webmaster tools is another free tool that you should using, as this one lets you see how your site is performing from a Bing perspective.
10. Adobe Site Catalyst
Analytic tools like Adobe Site Catalyst is a great place to see how your traffic has improved year over year and also keeps you aware of cyclical events (if your industry is sensitive to items like that). This tool also lets you find the most profitable funnels through a website and determines where visitors are leaving your site, you can better optimize for ‘stickiness.’
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