GUIDED ADVERTISING CAMPAIGN PLANNING

Reach the Right Audience. Start Smarter Advertising Campaigns.

Plan your ads with location targeting, audience insights, media selection, budget planning and structured agency guidance.

Plan Your Ads & Get Estimate See How DSPAD Works
  • Target the Right Locations
  • Understand Your Audience
  • Plan Your Ad Budget
  • Get Structured Agency Support

Choose your advertising media, target your location, explore audience insights, plan your budget and submit your campaign enquiry.

Campaign planning and enquiry journey only. Estimates are indicative and remain subject to publisher and agency confirmation.

DSPAD campaign-planning preview
Location intelligence1–50 KM radius planningDefine a relevant market before selecting media.
Audience contextMore relevant campaign directionBring location and available audience signals together.

0102

01Choose Media
02Target Your Location
03Prepare Ads
04Set Budget & Impressions
05Review & Submit
What DSPAD does

From Campaign Idea to Agency-Ready Brief

DSPAD AdTool is advertising campaign planning software that brings media choice, geographic targeting, audience context, creative requirements, budget and timing into one guided planning journey.

Businesses can prepare a clearer request before agency follow-up—without confusing audience population with guaranteed ad delivery or campaign results.

1–50 KMIllustrated radius choices
5 stepsGuided campaign planning
One briefStructured agency follow-up
Location & audience intelligence

Choose Your Location. Discover Your Audience. Plan Smarter Ads.

DSPAD brings geographic targeting and available audience context together so campaign conversations can begin with better information.

Illustrative Radius Demonstration

Explore a sample coverage radius

10 KM
Selected area
City CentreNorth DistrictBusiness Park

Visual demonstration only—open DSPAD for actual location search, coverage and campaign planning. Radius changes below do not calculate population or reach.

Captured demo context

Know the Market Before You Advertise

The authorised DSPAD demo capture for 1012AB, Netherlands, 21 KM shows how population, household and demographic context can support local planning. Dataset availability varies by market.

Audience population describes a geographic market. It is not the same as ad impressions, unique reach, clicks, leads or guaranteed results.
Total population2,085,105Captured demo value
Households1,027,450Captured demo value
Gender distribution51% women · 49% men
Age distribution
0–1514%15–2511%25–4532%45–6527%65+16%
Make geography part of the brief

Define the market before choosing media and budget.

Choose your advertising media, target your location, explore audience insights, plan your budget and submit your campaign enquiry.

Plan Your Ads & Get Estimate See the 5-Step Workflow
From idea to agency-ready request

How DSPAD AdTool Works — From Planning to Agency Enquiry

Each step shows what the customer does, what DSPAD presents and why the decision improves the final campaign brief.

01CHOOSE THE CHANNEL

Choose Advertising Media

Select relevant publisher categories and media channels based on the campaign objective.

  • Your action: choose the media categories that fit your audience.
  • DSPAD helps: organise available channels in a guided selection.
  • Business benefit: create a more focused advertising brief.
02DEFINE THE MARKET

Select Location & Explore Audience

Choose a supported city, postcode or region and use the available radius and audience context.

  • Your action: define the location and audience relevant to the business.
  • DSPAD shows: map, radius and available market information together.
  • Business benefit: plan around the geographic market and available demographic insights.
03PREPARE THE CREATIVE

Prepare Advertising Creatives

Identify the advertisement format and prepare the creative assets or production notes the agency will need.

  • Your action: choose banner formats and organise your materials.
  • DSPAD shows: the creative formats and requirements needed for follow-up.
  • Business benefit: improve the completeness of campaign materials.
04SET EXPECTATIONS

Plan Budget & Duration

Define planned spend, campaign dates and duration, then review the available impression estimate.

  • Your action: enter the working budget and preferred schedule.
  • DSPAD shows: cost, duration and available estimate context together.
  • Business benefit: communicate expectations before agency follow-up.
05CHECK BEFORE SENDING

Review and Submit

Review the complete campaign request before choosing to send it for agency follow-up.

  • Your action: confirm targeting, media, creatives, budget and contact details.
  • DSPAD helps: summarise the campaign in a structured review.
  • Business benefit: send a cleaner, more useful request to the agency.
Ready to build your campaign plan?

Continue directly into Maitrix's five-step DSPAD Agency experience.

Choose your advertising media, target your location, explore audience insights, plan your budget and submit your campaign enquiry.

Plan Your Ads & Get Estimate Get Advertising Consultation
A clearer final check

Review Your Campaign

DSPAD’s review stage is designed to bring the campaign choices together before submission.

  • Target area and available audience context
  • Selected media and publisher categories
  • Creative formats and campaign notes
  • Budget, duration and available estimates
  • Contact details for agency follow-up
Safe capture status

Proposal / PDF Output

The available proposal capture contains another agency's identity and is intentionally excluded from this Maitrix showcase. No live campaign was submitted to generate a replacement.

Request an official DSPAD demonstration ↗
Illustrative confirmation visual — not an actual DSPAD screenshot
Creative planning

See How Your Advertisement Could Look Across Digital Media

These device-style examples help customers visualise common placements. They are illustrative previews—not live DSPAD campaigns or confirmed publisher inventory.

publisher-example.com
Local Business Journal
Desktop DisplayResponsive banner concept
Preview ↗
Illustrative Placement Preview — Not a Live DSPAD Campaign
Daily Update

YOUR BRANDPlan SmarterLearn more

Mobile Advertising320 × 100 concept
Preview ↗
Illustrative Placement Preview — Not a Live DSPAD Campaign
CAMPAIGN SPOTLIGHTYour Message.
Your Market.300 × 250Explore campaign →
Medium Rectangle300 × 250 concept
Preview ↗
Illustrative Placement Preview — Not a Live DSPAD Campaign
YOUR BRANDBe Seen
Where It MattersDigital screen concept
Digital Out-of-HomeIllustrative screen placement
Preview ↗
Illustrative Placement Preview — Not a Live DSPAD Campaign
Bring the creative into the conversation

Share your format, message and campaign objective with Maitrix.

Get Advertising Consultation
Budget & delivery context

Plan Your Budget. Understand Estimated Ad Impressions.

Use this illustrative calculator to understand how budget, campaign duration and an assumed CPM relate to estimated ad displays.

  • Impressions are ad displays—not unique people.
  • Estimated daily impressions divide the total across campaign days.
  • Actual pricing and delivery depend on inventory, targeting and agency arrangements.
Illustrative estimator

Ad Campaign Impression Planner

Estimated total impressions40,000
Average impressions / day2,000

Illustrative planning estimate only. Actual delivery, placement, pricing and impressions depend on publisher inventory, targeting, auction conditions and agency arrangements.

Turn the estimate into a structured enquiry

Choose real campaign inputs in Maitrix's DSPAD Agency workflow.

Choose your advertising media, target your location, explore audience insights, plan your budget and submit your campaign enquiry.

Plan Your Ads & Get Estimate
AI
Illustrative AI-Assisted Planning Concept

Campaign recommendation workspace

Concept only
ObjectiveBuild local awareness
RegionSelected radius market
Audience contextAvailable demographic signals
Indicative media mixPlanning discussion
Display42%Mobile28%Local media18%Other12%

Example composition only; this is not a live recommendation, quote or verified allocation from DSPAD.

AI-assisted planning

Smarter Campaign Planning with Structured Recommendations

AI-assisted planning can help advertisers and agencies compare options more efficiently while keeping human review at the centre of the campaign decision.

01

Media Mix Guidance

Explore categories that may fit campaign goals.

02

Budget Discussion

Structure conversations about indicative allocation.

03

Audience-Informed Planning

Connect available location context with objectives.

04

Proposal Support

Organise campaign information for human review.

Business value

Why Plan Your Advertising with DSPAD and Maitrix?

Better information supports smarter planning and more confident advertising decisions.

01

Focus on Relevant Markets

Use location and radius planning to define campaign areas.

02

Understand Potential Audiences

Explore available demographic and geographic context.

03

Communicate Budget Expectations

Prepare structured campaign spending requirements.

04

Explore Suitable Channels

Compare relevant media categories for the campaign brief.

05

Simplify Campaign Preparation

Combine essential decisions in one guided process.

06

Work with Experienced Teams

Connect advertising-domain expertise with technology delivery.

Need help before you plan?

Talk with Maitrix about your objective, market and campaign options.

Get Advertising ConsultationCall Maitrix Infotech
For agency partners

Better Campaign Briefs. More Organised Follow-Up.

DSPAD helps structure targeting, media, creative and budget information before the agency conversation.

Become an Agency Partner
  • Structured campaign requests
  • Geographic targeting context
  • Budget visibility
  • Media requirements
  • Creative information collected earlier
  • Clearer proposal preparation
×Maitrix Infotech technology collaborator logo
Netherlands × India

DSPAD × Maitrix — One Vision. Two Teams. Global Opportunities.

Advertising Expertise from the Netherlands. Technology Excellence from India.

DSPAD AdTool combines advertising-industry knowledge with a guided digital campaign-planning experience. Maitrix Infotech is identified here as a technology collaborator.

This showcase does not imply joint ownership, exclusive reseller rights or guaranteed campaign outcomes. Official DSPAD product and agency-partner routes remain available below.

Official DSPAD website ↗DSPAD contact ↗Agency partners ↗
Frequently asked questions

Clear Answers Before You Plan

What is DSPAD AdTool?+

DSPAD is an advertising technology platform for preparing location-focused campaign requests through a guided workflow.

What information can I prepare?+

You can organise media, target location, supported audience context, creative requirements, budget and timing before agency follow-up.

Does DSPAD guarantee campaign results?+

No. Estimates and audience information support planning; actual placement, reach and outcomes depend on the selected media and agency arrangements.

How do I start planning an advertising campaign?+

Use “Plan Your Ads & Get Estimate” to enter Maitrix's authorised DSPAD Agency planning journey, or contact Maitrix if you would like guidance first.

How can agencies become partners?+

Use the official DSPAD Agency Partner page.

START YOUR ADVERTISING CAMPAIGN

Ready to Reach Your Next Customers?

Plan location-focused advertising with DSPAD. Select your audience, define your campaign budget and share your requirements with our agency team.

Choose your advertising media, target your location, explore audience insights, plan your budget and submit your campaign enquiry.

Plan Your Ads & Get Estimate Book a DSPAD Demo Become an Agency Partner
Official DSPAD websiteDSPAD contactBecome an agency partner